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In the past 15 years, I have heard the same thing over and over:
"Learn X or you will be left behind"
First it was JavaScript
Then it was Big Data
Then it was AR/VR
Then it was crypto and NFTs
Now it's AI and "agentic AI"
All of these are fine domains, but when we keep chasing shiny objects, trying everything and mastering nothing. The cost is much higher than we realize.
Say you're an accountant. You have invested 5+ years in your craft. Now you heard about AI and you jump ship. But you start at square 1, a complete newbie. Meanwhile, another accountant keeps building her craft and now has 7 or 10 years of experience while you have 0 years of AI experience. Who do you think will do better in the job market?
You've achieved competence. Reached proficiency. Earned expertise.
But mastery? That remains elusive.
Not because you lack skill. Because you've separated excellence from its source.
Here's the spiritual intelligent:
Mastery is about having the convinction and faith to keep going even when new shiny objects promise you overnight success.
The Mastery Misconception
We treat mastery as a professional achievement. Hours logged. Skills developed. Recognition earned.
But mastery in our tradition is differently. It's not about being the best. It's about giving your best as an act of worship. It's about committing to the craft, not the outcome.
The Arabic word is "Ihsaan": to worship Allah as though you see Him, knowing that even if you don't see Him, He sees you.
This is a general statement that applies to worship as much as to your business or profession.
The Difference Between Excellence and Ihsaan
Excellence asks: What's the highest standard?
Ihsaan asks: What would I create if God were my only audience?
Excellence seeks external validation.
Ihsaan seeks internal alignment.
Excellence compares you to others.
Ihsaan compares you to your potential.
Excellence can be achieved and maintained.
Ihsaan is pursued but never possessed.
See the difference? Excellence is a destination. Ihsaan is a journey.
The Prophet's Standard
The Prophet ﷺ said:
"Allah loves, when one of you does a job, that he does it with excellence."
Not "Allah rewards." Not "Allah recognizes."
Loves.
This isn't about performance metrics or KPIs. It's about a relationship between your work and the divine. When you pursue mastery as worship, work becomes sacred. This is the difference between a job that drains you and one that nourishes you.
The Hidden Cost of Competence
Here's what successful executives rarely admit: Competence becomes comfort.
You know what you're doing. You've proven yourself. You can deliver results without full engagement. You're on auto-pilot.
So you coast. Not obviously (you're still outperforming most people). But internally, you know you're operating at 70% capacity.
This isn't laziness. It's the natural consequence of separating work from worship. When work is just work, "good enough" gradually becomes enough.
But when work is worship, good enough is never enough. Not because someone's watching, but because The One is watching. Not as a punishing God type of watching, but as an act of devotion. Ihsaan is our love language with Allah.
The Three Levels of Mastery
Level 1: Technical Mastery
You've mastered the skills. You know the industry. You can execute flawlessly.
This is where most executives stop. It's comfortable here. Profitable. Respected.
But it's not Ihsaan.
Level 2: Intentional Mastery
Every action has purpose beyond profit. Every decision considers impact beyond income.
You're not just doing the work well. You're doing it for a reason that transcends the work itself.
This is where work begins transforming from tasks to worship.
Level 3: Spiritual Mastery
The work becomes a prayer. The excellence becomes an offering. The mastery becomes a form of devotion to God.
You're not working for the company, the board, or even the mission. You're working for the One who sees all work.
This is Ihsaan.
The Practical Application
Tomorrow morning, before you open your laptop, ask yourself:
"If Allah were the only one who would see today's work, how would I do it?"
Not your boss. Not your clients. Not your team.
Just the One who sees what others miss. The effort no one notices. The excellence no one rewards. The integrity no one observes.
How would your work change?
The Mastery Paradox
When you pursue mastery for divine observation rather than human recognition:
Quality increases because you're working to a standard that transcends human metrics.
Satisfaction deepens because the work itself becomes the reward.
Innovation emerges because you're not just meeting expectations but exceeding what's even imaginable.
Influence expands because excellence with intention is magnetic.
People can feel the difference between someone doing excellent work and someone doing work excellently.
The Story of the Wall
There's a hadith about a man who built a wall. He placed each brick perfectly, even the ones that would be covered, that no one would ever see.
When asked why he bothered with hidden bricks, he replied: "Allah sees them."
This is mastery at the level of Ihsaan. Excellence in what's visible and what's hidden. In what's rewarded and what's thankless. In what's measured and what's immeasurable.
Your Mastery Edge
In a world where everyone's optimizing for visible metrics, Ihsan becomes your competitive advantage.
While others cut corners where no one's looking, you maintain standards where only God is watching.
While others deliver what's expected, you deliver what's possible.
While others work for approval, you work for alignment.
Companies led by executives who practice Ihsaan consistently outperform. Not because they're trying to outperform, but because excellence as worship produces excellence in outcomes. The "secret" is to not separate the two.
The Daily Practice
Start with one task tomorrow. Just one.
Choose something routine. A report. An email. A meeting.
Do it with Ihsaan. As if divine eyes were the only ones watching. As if this one task were your entire legacy.
Notice what happens:
- To the quality of the work
- To your feeling about the work
- To others' response to the work
This is the beginning of mastery.
The Ultimate Question
At the end of your career, two questions will matter:
- Did you achieve excellence? (What humans saw)
- Did you pursue Ihsaan? (What Allah sees)
The first question determines your professional legacy.
The second determines your eternal one.
You can have excellence without Ihsaan. Many do. They achieve remarkable things that feel remarkably hollow.
But you cannot have Ihsaan without excellence. Because Ihsaan demands the best of what you're capable of, as an act of worship.
The Invitation
This week, experiment with working as worship.
Not performative spirituality, making a show of your faith at work.
But genuine Ihsaan: doing excellent work because excellence is an act of worship.
This is mastery at the level of spiritual intelligence.
What would change if you treated your work as an act of worship? If excellence wasn't about recognition but about relationship with the divine?
Peace and blessings,
James
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